- Project: GETIR Headquarters
- Architect: URBANJOBS
- Location: Turkey, Istanbul
- Year: 2022
- Area: 1600 m2
- Photography: Emre DORTER Studio Rino
The 1,600 m² headquarters of GETIR in Istanbul, designed by URBANJOBS, is a bold statement in workplace design. One of the fastest-growing start-ups in the world, GETIR sought an office that reflects its youthful, dynamic, and innovative spirit.
Through an internal competition, URBANJOBS proposed a concept anchored by “The Village Square” — a multifunctional, open platform where founders and employees share the same space, free of hierarchy, in the true start-up spirit.
The Village Square – A New Workplace Typology
Approximately 350 m² of the office was dedicated to “The Village Square,” with 110 m² of this space transformed into a raised platform. Designed as a flexible gathering area, it accommodates meetings, Pilates, concerts, and social events.
Key features include:
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Detachable sofas arranged on the platform for modular layouts
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Hanging chairs suspended from a six-meter steel profile, designed for stability and safety
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Capacity for 100+ seats, ensuring inclusivity for company-wide events
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Dynamic lighting and projection systems, enabling quick transitions from work sessions to presentations or after-hours activities
The result is a transformative environment that adapts seamlessly from daytime collaboration to evening community events.
Transparency and Collaboration
A unique challenge was balancing transparency between founders and employees while ensuring privacy when needed. The Village Square achieves this by encouraging non-hierarchical interaction, reinforcing GETIR’s culture of openness.
Feedback from staff highlights improved efficiency, faster collaboration, and greater team connectivity — a workplace where employees “reach each other more easily without losing time.”
Brand, Materiality, and Color
Unlike the expected GETIR purple and yellow branding, URBANJOBS deliberately used a neutral palette of black, white, and gray throughout most spaces, reserving color only for the Village Square.
This choice reflects the firm’s philosophy of creating identity through space and function rather than overt branding. Wet areas feature unexpected color treatments, breaking monotony while keeping the HQ playful yet sophisticated.
An Office for Work and Play
The Village Square serves multiple purposes beyond work:
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Workday gatherings with projection screens and reconfigurable seating
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After-hours activities such as Pilates sessions, concerts, and Friday happy hours
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A constantly evolving atmosphere shaped by lighting, layout, and programming
This flexibility ensures the headquarters is not just an office but a community hub for GETIR’s fast-growing team.
A Workplace That Embodies a Brand
URBANJOBS began by visiting GETIR stores to better understand the company’s culture — from order placement to delivery. This hands-on research translated into a headquarters that captures the spirit of speed, accessibility, and dynamism at the heart of the brand
