- Project: Beijing Xingguang Yaolai Culture Media office Space
- Architect: CUN DESIGN
- Location: China, Hongshu Cultural Industrial Park, Gaobeidian, Chaoyang District, Beijing
- Year: 2022
- Area: 600 m2
- Photography: WM Studio, Si You
In Beijing’s Hongshu Cultural Industrial Park, CUN DESIGN has transformed two existing buildings into the new Xingguang Yaolai Culture Media Office Space. Completed in 2022, the 600 m² (6,458 sq ft) project introduces an innovative X-shaped hub and sky bridge that integrates workplace functions across both structures. The result is an office environment that balances logic and aesthetics, functionality and imagination.
Strategy Meets Aesthetics
For CUN DESIGN, the project’s foundation lay in strategic thinking: to create a workplace that supports diverse tasks while eliminating traditional office conventions.
The program includes:
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Daily open office areas
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CEO & CFO offices with private meeting rooms
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Media editing and screening rooms
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Business conference rooms for client-facing activities
Rather than designing isolated zones, the architects devised a connective circulation strategy to unify both buildings into a single, dynamic office ecosystem.
The X-Shaped Hub: Circulation as Design
At the heart of the project lies the X-shaped transportation hub—a structural and symbolic element that:
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Connects vertical and horizontal flows across the first and second floors.
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Links both buildings with a sky bridge, enabling employees to move fluidly between public and private zones.
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Functions as a spatial crossroads, where collaboration, movement, and natural light intersect.
This circulation model echoes the complexity of media work, emphasizing cross-pollination and flexibility over rigid hierarchy.
Public and Private: A Clear Spatial Hierarchy
The hub also helps establish programmatic zoning:
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Ground floor: employee entrance, guest reception, office and conference areas.
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Second floor: executive offices for the CEO and CFO, along with their private meeting rooms.
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Media editing and screening suites occupy the remaining upper-level spaces, ensuring both privacy and efficiency.
By aligning circulation with hierarchy, the design creates transparency where collaboration thrives and privacy where concentration is needed.
Light, Curves, and Details
Sunlight becomes an architectural material in the sky bridge and hub, turning what could have been a functional passage into a source of inspiration. The infusion of natural light transforms the hub into a communal zone for imagination and informal encounters.
CUN DESIGN also focused on humanizing details:
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Sharp corners were softened into gentle curves, enhancing both safety and comfort.
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Circulation routes flow seamlessly, ensuring intuitive navigation.
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Light and shadow patterns create a constantly shifting atmosphere, keeping the workspace lively.
Philosophy of Design
CUN DESIGN views architecture as a support system for people and their dreams. Their approach to the Xingguang Yaolai office emphasizes:
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Innovation over convention – rejecting outdated office typologies.
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Strategy-led design – solving functional challenges through spatial logic.
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Aesthetics as the core – ensuring that beauty underpins all practical decisions.
As the design team notes:
“Our design will not be slaved by past experience, our aesthetics will not become a follower, and our path to who we are—stop we shall not.”
This philosophy aligns the office with the values of courage, resilience, and imagination that define the media industry itself.
Why This Project Matters
The Beijing Xingguang Yaolai Culture Media Office Space by CUN DESIGN challenges the conventional workspace by making connectivity, adaptability, and light the central design themes.
By linking two buildings with an X-shaped hub, the architects redefine workplace circulation, turning movement itself into a collaborative act. The result is an office that reflects the fluid nature of contemporary media work—a space where functionality, aesthetics, and innovation align seamlessly.
