- Project: Beijing Zhima Health Daxing Digital Factory Visitor Hall
- Architect: WUUX Architecture Design Studio
- Location: China, Beijing
- Year: 2023
- Area: 1200 m2
- Photography: Zheng Yan
Beijing Zhima Health Daxing Digital Factory Visitor Hall by WUUX Architecture Design Studio is the public portal to a vast C2M smart manufacturing complex in Daxing. More than an entrance or showroom, it stages an immersive narrative of health, technology, and brand legacy through layered materials, shifting light, and spatial drama—bridging factory and exhibition, tradition and innovation.
Concept & Spatial Strategy
WUUX conceives the building as a linear passage through time and function. The entrance becomes a ceremonious gateway of time and space, where stainless-steel columns, mirrored planes, and patterned tiles cue continuity and transformation. From this threshold, visitors move through curved corridors, multi-layered galleries, and immersive exhibit volumes that unfold in themed chapters—history, production, future—each defined by material shifts, light modulation, and interactive media.
Dynamic folding planes, mirrored ceilings, and programmable lighting blur architectural edges, merging space and exhibition while drawing visitors deeper into the story of brand, health, and digital transformation.
Materiality, Light & Architectural Expression
The palette is futuristic yet grounded, choreographing reflection, transparency, and tactility:
- Mirror stainless steel, black mirrors, and apple-silver sandblasted steel react to movement and light, amplifying depth.
- Artistic ceramic tiles, stainless blocks, and glass partitions mark turning points in the narrative.
- Electric-atomized glass toggles opaque↔translucent for timed reveals and concealments.
- Stone, mirror, and high-gloss surfaces temper the industrial with tactile repose.
Light is the principal medium: high volumes, controlled luminance zones, and responsive façades set up shifting shadows and reflections that continually reframe perception.
Visitor Journey & Experience
Arrival is oriented by stainless-steel columns rising like monuments, signaling brand heritage and forward motion. The route then alternates compression and release: walls fold and reflect, pods hover in mirrored halls, and interfaces are embedded within oblique planes. A circular immersive hall operates as a 360° “health universe,” fusing film, data, and artifacts into a single spatial canvas. Transparent partitions and suspended acrylic vitrines produce a weightless, digital-physical continuum.
At inflection points—corners, thresholds, reveal walls—the architecture switches scale, material, or light to reset attention and sustain a cadence of anticipation and discovery.
Architecture as Interface Between Brand & Space
The hall mediates between production and public experience, embodying Tong Ren Tang / Zhima Health’s ethos: reverence for tradition, embrace of innovation, and the fusion of health × design × technology. Through mirrored transitions, material deconstruction/reassembly, and layered media, the architecture plays a spatial metaphor in which past dissolves into present to reveal a shared future.
Material and light act as UI/UX at the architectural scale—orienting flow, focusing attention, and encoding message with place.
Electrochromic glass orchestrates controlled reveals—from intimate artifact viewing to wide, process-scale tableaux—syncing transparency with storyline.
Where galleries tighten, reflective ceilings dissolve height; where they open, stone and high-gloss planes recalibrate scale and touch.
Suspended acrylic showcases and angled partitions produce a sense of levitation, syncing physical artifacts with data-rich graphics.
As the route culminates, reflective thresholds compress into a final reveal: an outlook back to production, aligning brand story with operational reality.
Details—tile matrices, steel junctions, glass reveals—encode the brand’s design rigor at the scale of the hand, ensuring message legibility from macro to micro.
Throughout, the architecture functions as interface: orienting, informing, and delighting while maintaining a clear link to the digital factory it represents.
Conclusion: From Factory to Forum
The Visitor Hall operates as a mediator between production and public—a space where health, craft, and computation converge. Through mirrored transitions, atomized glass, and choreographed light, WUUX composes an architectural UI: the past dissolves into the present, revealing a shared future in wellness, platform, and human connection.
