This warm, cheerful, and vivid color proves that not everyone in pink is naive, silly, or childish. This color has a lot of stories to tell and if you want to decorate with it, get ready to follow this post with us and find out how not to be anything basic.
Introducing the Hot Pink Color to the World
The hot pink color has a very interesting history. It was created in 1937 by Italian fashion designer Elsa Schiaparelli. The stylist, who drank from the surrealism of Salvador Dalí, was about to launch the Shocking perfume , whose bottle was inspired by the body of actress Mae West.
Not content with just the bold bottle, the stylist asked that a vibrant pink color be created for the external packaging of the product. And that’s when the hot pink color was “born”, to accompany the perfume with the same name.
The color, however, was not very pleasing and it spent years with little or no highlight. It was only in the 1980s with the emergence of the wave movement that hot pink came back with full force. It is no wonder that one of the great successes of cinema at the time, “The Girl in Pink Shock” brings the name of the color in the title.
In the 2000s, however, the color began to characterize preppy girls and, often, with a reputation for low intelligence, as in the films Legally Blonde and Mean Girls. For years, color carried the burden of representing the feminine, but a feminine stereotyped by excessive fragility, lack of intelligence, immaturity and dependency.
But of course, this story was not going to end there. In 2022, clothing brand Valentino launched an all-color collection. The brand’s idea was to bring shocking pink to light up the good mood and relaxation after a long period marked by social isolation caused by the COVID-19 pandemic. Several celebrities around the world started to raise the flag of shocking pink as a color of empowerment and self-affirmation, reaching the digital environment and inspiring other movements such as barbiecore.
By the way, we cannot fail to mention that the launch of the Barbie movie, scheduled for 2023, also stimulated the return of hot pink to the center of attention, including both the fashion world and the interior designer.
How to use hot pink in decor
Now that you’ve understood that a color is not just a color, but that it carries a whole symbolism and a historical context, it’s time to understand how to use it in decoration.