23 Degrees Design Shift

23 Degrees Design Shift (23DDS) is an architecture and design studio based in Hyderabad, India. The name is inspired by the Earth’s axial tilt of 23°, symbolizing the studio’s commitment to aligning architecture with natural rhythms.
Led by principals Srikanth Reddy, Neelesh Kumar, and Raghuram, the firm works across commercial, hospitality, interior, and mixed-use typologies. Their design philosophy emphasizes contextual sensitivity, material authenticity, spatial clarity, and a strong dialogue with natural systems.
23DDS seeks to craft architecture that is rooted yet expressive—spaces that resonate with users and respond meaningfully to climate, site, and lived experience.